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81% of the internet users use search
engines to find websites and 70%
of all e-commerce transactions originate
from a search. Futher more, the
top 30 results get 90% traffic.
Thus, an effective search strategy
is essential to the success of any
website or online business. When
performed effectively, search engine
and directory marketing is one of
the most cost effective ways to
attract targeted visitors to a website.
Search Activity Accounts for the
highest Proportion of Internet users
world wide and search marketing
is fastest growing sector of the
online advertising. Paid form of
advertising over the internet has
gained considerable momentum due
to its reach and coverage potential.
Out of these Pay-Per-Click (PPC)
has been the most popular method
used by advertisers and marketers.
Paid search offers excellent connectivity
with the prospective clients when
they are searching for a particular
search term; however this opportunity
requires constant innovation and
research to remain competitive.
While many companies exist in this
space, Google Ad Words and Yahoo!
Search Marketing, which was formerly
Overture, are the largest network
operators as of 2006. In the spring
of 2006, MSN started beta testing
their own PPC service, MSN ad Center.
Depending on the search engine,
minimum prices per click start at
US$0.01 (up to US$0.50). Very popular
search terms can cost much more
on popular engines.
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